College football team entices students with free beer, ice cream ahead of big game

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Rice University is pulling out of all the stops to ensure they have a packed stadium for its game against No. 22 ranked North Texas on Saturday night.

They are offering free 12-ounce beers for students 21 and older at a stand near their stadium, a free Ben & Jerry’s ice cream voucher, a free T-shirt for the first 500 students, and a $15 voucher for two food trucks. All the perks require a student ID. 

Rice announced the student perks in a post to X, which has since been deleted, but Fox News Digital confirmed the promotion is still ongoing.

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Rice Owls defensive back Khary Crump (12) is ejected from the game during a game between the Rice Owls and the UTSA Roadrunners at the Alamodome in San Antonio, Texas, on Oct. 11, 2025. (John Rivera/Icon Sportswire via Getty Images)

To further incentivize attendance, the residential college with the highest attendance can win a $500 gift card to a local grocery store and a speaker. 

The game is a big one, as Rice comes into the matchup at 5-5 and, with a win, would become eligible to make a bowl game. This is the team’s fourth straight home game, and they have gone 1-2 in their previous three. 

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Rice Owls assistant coach Johnathan Wilson gives encouragement during a game between the Rice Owls and the UTSA Roadrunners at the Alamodome in San Antonio, Texas, on Oct. 11, 2025. (John Rivera/Icon Sportswire via Getty Images)

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