Channel 4 to launch new reality TV show this year – and it's set in the north west

E4 is launching its fresh reality TV series set in the heart of Liverpool, aptly named It's A Scouse Life. The show puts a group of stylish friends under the microscope as they navigate the peaks and troughs of life in modern Merseyside.

The Liverpool Echo has exclusively learnt that the city's answer to The Only Way is Essex and Made in Chelsea will have its inaugural episode aired next month. Set to pick up where Married at First Sight UK leaves off, It's A Scouse Life will debut on E4 with its first episode transmitted on Tuesday, November 12.

Channel 4's zeal for spotlighting Merseyside is clear with their new venture into entertainment. Genna Gibson, the commissioning editor, shared her anticipation saying: "Channel 4 has a celebrated history of showing Liverpool on screen, which makes it all the more exciting to bring this latest reality project to viewers on E4 to show modern Liverpool in all its glory."

The forthcoming hour-long pilot is poised to capture the cast's summertime escapades as they juggle love, friendship, enterprise, and familial ties.

The network has whetted viewer appetites with an initial glimpse at the nine young Liverpudlians leading the show: Georgia, Jonny, Jess, Rain, Liam, Leon, Melina, Ant, and Jenny, reports the Daily Record.

The program, crafted by Optomen Television, tempts viewers with the possibility of drama, surmising that "Mates, dates and frenemies thrash out their feelings against a backdrop of glitzy parties, glamorous residences, and Liverpool's iconic sights," as reported by the Liverpool Echo.

Optomen's CEO Nick Hornby has shared his gratitude towards Liverpool, hailing the locale as a source of vitality and entertainment for their new reality show.

He remarked: "We want to