Celtic and Rangers plus Hearts silence shows SPFL's new £50m money-making scheme is a giant waste of time

The grand plan has landed. The Scottish football rescue package, the bright new dawn that will see our game bank 50 million bucks a year and lead us to the sunlit uplands. The clubs have done their research and the results are in. Except you probably missed it.

There was no big reveal, no dramatic unveiling, no razzmatazz or hype about something that’s supposed to revolutionise our game. Nah. Instead we had a handful of clubs putting out some wishy washy waffle about raising revenues from £28.8m a year to 50 large in the next five years. Lovely stuff.

Only thing missing was how they were planning to do this. It was a wee bit light on detail guys. And scrutiny. It said it all that this big statement was sneaked out on Monday morning and only three of the five clubs behind it even bothered to stick it on their club websites. Aberdeen, Hibs and Dundee United put it out. Celtic, Rangers and Hearts didn’t bother. Which doesn’t exactly scream confidence does it?

In fact, it yells a giant waste of time. This goes back a while now. The Dons, Hibs, Hearts and Dundee United and Dundee commissioned Deloittes to dig deep in to our game and see what we’re doing wrong. They got the findings and created an ‘innovation and strategy group’ comprising folk from the Old Firm, the Edinburgh clubs and Aberdeen. Our big five.

But we’re still waiting to find out what the innovation is or what the strategy will be. No one has told us. The representatives of the big five should have been sitting behind a big table this week unveiling the Grand Plan and taking questions from the floor.

Instead we got a few paragraphs on a few club websites, pushed out in between and numbing player interviews and adverts flogging the new fourth kit. And no