Caitlin Clark tops WNBA marketability rankings with Angel Reese close behind in new study

Indiana Fever guard Lexie Hull revealed what she finds most rewarding about being teammates with superstar Caitlin Clark, and how Hull gets ready for games. (Fox News Digital / Jackson Thompson)

In a recent study that should surprise absolutely no one, Caitlin Clark is the most marketable player in the WNBA. But Angel Reese isn’t far behind.

According to Covers’ new "WNBA Marketability Index 2026," Clark tops the league with a score of 83 out of 100, while Reese came in second at 80.

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Indiana Fever guard Caitlin Clark celebrates after scoring a 3-pointer during a game against the New York Liberty at Gainbridge Fieldhouse in Indianapolis on June 14, 2025. (Grace Smith/IndyStar)

The study ranked players based on a combination of social reach, search demand, brand power and on-court visibility. Clark dominated just about every category.

The Indiana Fever superstar earned perfect 100 scores in search demand, brand strength and on-court visibility. Reese, meanwhile, beat Clark in one category: social media power. The Atlanta Dream star posted a perfect 100 social score compared to Clark’s 46.

That tracks.

Clark is the biggest draw in women’s basketball by a mile, but Reese has built herself into a social media machine — with more than 12 million followers across Instagram, TikTok and X. Her branding savvy is undeniable.

Per the report, Reese "leads the field in reach and engagement, turning viral moments into a wide-ranging endorsement portfolio across fashion, tech and food brands."

US basketball player Angel Reese arrives at the Metropolitan Museum of Art in New York for the 2026 Met Gala celebrating "Costume Art" on May 4, 2026. (Angela Weiss/AFP)

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