Caitlin Clark responsible for more than quarter of WNBA revenue while making less than $80K, expert says

Caitlin Clark had 19 assists in the Indiana Fever’s loss to the Dallas Wings, setting a WNBA record. Clark was left off of the Women’s Olympics team, and left off of the WNBA All-Star skills competition. Colin Cowherd says the way the WNBA is trea...

Indiana University finance professor Ryan Brewer, who specializes in valuation, told the Indy Star that he estimated Caitlin Clark to be responsible for 26.5% of the WNBA's league-wide activity for the 2024 season, including attendance, merchandise sales and television. 

Brewer went so far as to estimate that one of every six tickets sold at a WNBA arena can be attributed to Clark.

Meanwhile, Clark's WNBA salary this past season was $76,535. Her salary in 2025 will be $78,066. 

It's not just the WNBA that is cashing in big off of Clark's underpaid presence, according to Brewer. The professor also estimated that Clark brings more than $36 million to the city of Indianapolis' economy per year. 

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Indiana Fever guard Lexie Hull and Indiana Fever guard Caitlin Clark watch from the bench during the first round of the 2024 WNBA Playoffs at Mohegan Sun Arena. (Mark Smith-Imagn Images)

"The numbers are so staggering," Brewer told the outlet. "They don't even seem real."

Clark's impact on the WNBA product and earning potential showed up in very clear indicators throughout the season, especially in the playoffs. 

After Clark drew a WNBA record 1.84 million viewers to her first playoff game against the Connecticut Sun on Sept. 22, while competing with an NFL Sunday, she followed it up with another record audience of 2.54 million viewers for Game 2. 

Clark and the Indiana Fever lost both those games, however, sending Clark home for