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Burger joint promotes Mother's Day with 'sick' Madeleine McCann joke

A Leeds takeaway owner has refused to apologise for using images of Kate McCann and her missing daughter Madeline in a poorly tasted Mother's Day 'joke'.

Joe Scholey, owner of Otley Burger Company, based in Boroughgate, Leeds, posted images of the mother and daughter on Facebook and Instagram, with the message: "With burgers this good, you’ll leave your kids at home. What’s the worst that could happen [sic] Happy Mother’s Day to all the mums out there.”

Madeleine McCann has been missing since the age of three when she disappeared on a family holiday with parents Kate and Gerry in Portugal in 2007. The missing case brought worldwide attention since.

Read more: Salford shopkeeper fined after nearly 13,000 counterfeit cigarettes and £5,000 cash seized

Despite the Otley Burger Company refusing to apologise for the message, this is in fact not the first time they've pulled a controversial promotional stunt. Last year, the posted an image of disgraced mum Karen Matthews, who pretended her daughter Shannon had been abducted.

The company also shared a post featuring images of killers The Yorkshire Ripper Peter Sutcliffe and Fred West as well as paedophile Jimmy Saville, among other controversial figures on Father's Day last year.

Speaking to Leeds Live, owner Joe, 29, who doesn’t have children, said his response to those offended was “LOL”. He said: “I don’t really have a message to them [those offended]. Maybe LOL? It’s a good laugh, isn’t it? I couldn’t care if people are really offended, I really don’t.”

Explaining why he makes the controversial posts, the burger man said: “Many years ago in the land of lockdown, we posted one and it got a bit of attention and it brought a lot of money in.

“So I thought, if I can do that

Read more on manchestereveningnews.co.uk