Bud Light, Target, haven't the Dodgers learned anything? As a sports team owner, I know better

The LA Dodgers decision to invite, disinvite and then re-invite the LGBT activist group Sisters of Perpetual Indulgence shows they choose advocacy over the altar.

Will the Los Angeles Dodgers ever be the same? 

I doubt it. One of the most-storied sports brands in history is reeling. It’s the result of management’s foolish decision to invite an anti-Catholic hate group to an LGBT Pride night, then rescind the invitation after criticism from the right, only to re-invite the group after blowback from the left.  

The flip-flopping wasn’t the Dodger’s biggest mistake. The real issue is that the baseball team waded into politics in the first place. 

DODGERS’ CLAYTON KERSHAW SAYS TEAM WILL HOLD CHRISTIAN FAITH AND FAMILY DAY AMID PRIDE NIGHT CONTROVERSY

I say this as a minority owner of two professional sports teams, one in the United States and one in the United Kingdom. I encourage anyone in professional sports to avoid any involvement in politics, for the simple reason that sports teams aren’t political groups. We aren’t in the business of taking sides in a cause, telling some people they’re wrong while others are right, and wading into the most divisive issues of the day.  

Three Sisters of Perpetual Indulgence pose for a selfie during the Gay Pride March in Paris. The Dodgers reversed course and decided to include the anti-Catholic group as part of pride activities.  (Gregory Herpe)

Just the opposite: We’re in the business of business, and we should stay that way. While the teams I co-own don’t always steer clear of politics, my message to the Dodgers and every sports team and business is still simple: This is a losing game that will cost you dearly for decades to come. 

It baffles me that the Dodgers forgot this basic