Boots fans snap up £30 beauty box with £144-worth of full-sized anti-ageing skincare from No7 and La Roche-Posay

Beauty buffs are flocking to Boots for a £30 beauty box containing £144-worth of premium makeup and beauty products. The budget £30 beauty bag is packed full of ten beauty and anti-ageing skincare heroes from premium brands like No7, La Roche-Posay, Bioderma and Burt's Bees - seven of which are full-sized.

Priced at £30, Boots Winter Skincare Edit contains over £140-worth of products - meaning you essentially get £110-worth of cult products for free. Boots says the box is worth £138, but to our calculations - which you can see below - the Winter Skincare Edit has a value more like £144 and has everything you need from cleanser to serums, lip balms and body moisturiser.

Seven of the 10 products inside are full-sized. The hero product inside the Boots Winter Skincare Edit is the No7 Laboratories Dark Spot Correcting Booster Serum, which usually costs £34.95 when bought alone - £5 more than the box itself.

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Taking the standalone cost of the No7 Laboratories Dark Spot Correcting Booster Serum into account, that means that the remaining nine products are essentially free, and come with some pretty impressive price tags themselves. Another hero product is the The Bioderma Sensibio Defensive Serum, which is worth £28 at full price, and has racked up a near perfect 4.7 star rating based on more than 100 reviews.

One beauty buff said: “I've been using this serum for three months and it is arguably the best I've used. I use it around my eyes, and all over my face before my tretinoin