BetKing unveils second edition of community impact initiative

. Empowers over 5,000 beneficiaries across Nigeria through health and wellness programs

Nigeria’s foremost sports and digital entertainment company, BetKing, has announced the second edition of its Corporate Social Responsibility (CSR) initiative, tagged “BetKing Cares”. This month-long endeavour will create transformative impact by promoting health and wellness in Nigerian communities across eight states. With a projected impact on over 5,000 individuals, the outreach will focus on three key areas: maternal health, occupational health, as well as general health and wellness.

The BetKing Cares initiative which launched in April 2022, targeted numerous communities and impacted over 2,500 beneficiaries across the country. This year, the campaign aims to deliver impactful medical, and food-provision services across several key states in Nigeria, including Lagos, Osun, Ekiti, Delta, Akwa-Ibom, Enugu, Kano, Benue, and Abia. By strategically targeting these locations, BetKing intends to address pressing healthcare needs and enhance the overall well-being of its host communities. This initiative is implemented in collaboration with Market Doctors, a distinguished non-governmental organization (NGO) renowned for its exceptional social services and community health initiatives.

Speaking on this year’s campaign, Gossy Ukanwoke, the Managing Director of KingMakers, expressed his enthusiasm for the campaign’s potential impact across communities within Nigeria. “Embarking on a second edition of the BetKing Cares campaign reaffirms BetKing’s unwavering commitment to improving lives. We recognize the pivotal role that health and wellness play in building long-lasting communities. We also understand that initiatives such as the BetKing