Beauty buffs bin anti-ageing creams for 'brilliant' £15 Amazon tool designed to slim sagging jawlines in 30 minutes

Beauty buffs are ditching their expensive face cream for a £15 buy from Amazon that is said to 'work from day one' at slimming the neck and jaw. Those who have tried the pain-free non-invasive tool insist it is 'so easy to wear' they can even fall asleep wearing it.

Amazon's Double Chin Reducer has been designed to tighten and firm the skin on the chin without using injections, surgery or creams. The comfortable and breathable face strap, which has been created for use by both men and women, is designed to help shape the chin area while lifting and defining the lower part of the face.

The chin strap can be used while doing chores around the house, watching TV or wearing right before bed. It has been constructed from a washable skin-friendly soft material that can be be adjusted to suit your individual needs. The brand recommends you wear the face strap for between 30 to 40 minutes a day until you see the desired results.

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On Amazon, the Double Chin Reducer has racked up over 550 five-star reviews from happy shoppers. One shopper said: "This little item is amazing, easy to put on and really comfortable. I wear it all night and it's already making a difference after only a couple of weeks."

A second wrote: "Honestly can say this product is great. Only been using it for a short while but I’m already starting to see a difference around my jaw area. I wear it for an hour a day but it’s so comfortable that I could easily leave it on for longer. I struggled to figure