The 'brilliant' £19 anti-ageing cream shoppers insist 'knocks six years off in one week' and beats expensive brands

Beauty buffs are insisting that an anti-ageing cream that claims to give results in as little as a week 'really works'. The powerful anti-ageing cream promises to give seven powerful age-defying benefits in seven days, while boosting the skin's collagen to plump and firm fine lines and wrinkles.

Avon Anew Skin Renewal Power Serum normally costs £26 for a full bottle, but it's currently on sale for £19.50. Should you want to combine it with the Avon Anew Power Eye Cream, the Anew Protinol Face + Eye Duo is also reduced, and now costs £29 instead of £42.

Designed to inject a healthy dose of collagen into your skincare routine, Avon Anew Protinol Power Anti-Ageing Serum uses the brand's exclusive, award-winning Protinol Technology to help restore years of collagen loss in 7 days for smoother, plumper and firmer-looking skin.

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It's been co-created by dermatologists and scientists to help restore years of collagen loss. It also contains niacinamide that helps promote skin cell renewal and even tone.

Avon Anew Protinol Power Anti-Ageing Serum has seen more than 1,100 five-star ratings online, and has given countless women results after just a week of using it. The serum 'harnesses the power of Protinol to promise seven powerful skin benefits in just seven days'.

Protinol technology is a world-exclusive ingredient formulated and patented by Avon, which is proven to work even faster than retinol. Expected to garner a host of new fans, the Power Serum has been hailed