Basketball players sue NCAA over NIL use in March Madness promos - ESPN

Sixteen former men's college basketball players, including Kansas stars Mario Chalmers and Sherron Collins, UConn guard Bryan Boatright and Arizona guard Jason Terry, have sued the NCAA and multiple conferences for the unauthorized use of their name, image and likeness in March Madness highlights.

Chalmers hit a 3-pointer with 2.1 seconds left to tie Memphis and force overtime in the 2008 national championship game. After Chalmers made one of the most dramatic shots in NCAA men's basketball history, the Jayhawks dominated the Tigers in overtime to win 75-68 for their first national championship in 20 seasons.

Defendants in the class-action lawsuit, which was filed Monday in the U.S. District Court in the Southern District of New York, also includes the Big East, Pac-12, Big Ten, Big 12, SEC, ACC and Turner Sports Interactive.

«Mario Chalmers, Sherron Collins, and other members of the 2008 Kansas Jayhawks National Championship men's basketball team have been paid nothing by the NCAA or its partner TSI for the continued use of their names, images and likenesses in promoting and monetizing March Madness,» the lawsuit said. «The same is true for thousands of former NCAA athletes across all sports whose names, images, and likenesses are continuing to be displayed for commercial purposes by the NCAA, its member conferences, and its partners such as TSI.»

The lawsuit accused the defendants of «systematically and intentionally» misappropriating the plaintiffs' publicity rights while «reaping scores of millions of dollars from Plaintiffs and similarly situated class members' participation in competition.»

The lawsuit accused the NCAA and the other defendants of violating the federal Sherman Antitrust Act through unreasonable