Baffling Celtic and Hearts decision sums up our shotgun wedding of a game - Hugh Keevins

I’m not entirely sure I recognise this happy-clappy world of corporate cooperation described by Hibs owner Ron Gordon.

Speaking at the launch of the action plan to almost double the SPFL’s annual income to £50million by 2029, the Easter Road chairman said: “I sense a spirit of what can we do together to make us all better?” Really? I’ve always been of the belief our game runs on spite, malice and mistrust. It’s more like a shotgun wedding than a marriage of convenience, given the number of domestic disputes we’ve had to deal with in recent years.

For a start, is it not still Rangers ’ official stance that they consider the SPFL’s chief executive Neil Doncaster to be unfit for purpose and would prefer to see him removed from office while taking a couple of others with him? I’ll let them fight it out amongst themselves. What I can recognise, in the meantime, is a game of football at Celtic Park today that will vividly display the kind of occasion that would help generate more interest, and therefore cash, in the domestic product because of the standard of entertainment on offer. Hearts haven’t won a match at Celtic Park for the last 15 years but it’s conceivable they could end Ange Postecoglou ’s 35-game run of league games without loss.

And, at the same time, do what no club could manage in league or cup throughout the whole of last season by winning at Parkhead. The game’s only worth what someone is willing to pay for it. So Celtic and Hearts are putting on a sales pitch while one is in the Champions League group stage draw on Thursday and the other one has a real chance of progression into the Europa League by virtue of a home win on aggregate against FC Zurich on the same day.

Celtic’s early season explosion of