ASDA customers ask staff to stop scanning food as supermarket boss issues warning

Shoppers at ASDA have asked staff to stop scanning their food. The supermarket's boss has made a heartbreaking admission about the demands, and says that the same thing is happening with petrol.

New records show that supermarket prices have hit a 13-year high. As such, people are struggling more and more to afford what they want and need.

Now ASDA's chairman has said that many people are being forced to ask staff to stop scanning mid-checkout when they hit a certain price limit. Some people are also heading to self-checkouts to avoid the embarrassment of not being able to pay.

READ MORE: ASDA delivery driver finds 90-year-old sat in the dark and goes viral for what he did

Speaking to the BBC, Lord Stuart Rose described a "massive change" in customers' behaviour and called on the Government to do more to help low income households. He said: "People are trading back. They are worried about spending.

"They've got a limit that they've set out, too. They say £30 is one limit... and if they get to more than £30 then that's it, stop. It's the same with petrol." He added that many people won't remember the inflation of the 1970s and the current rise in prices has come as a shock to many. He added: "I'm of the generation that remembers what it was like last time. And once [inflation] gets hold, it's quite pernicious."

Britons are set to see their annual grocery bills jump by £380 this year as food price inflation hits a fresh 13-year high, according to new figures. The latest data from Kantar has revealed that grocery price inflation jumped to 8.3% over the four weeks to June 12 – up from 7% in May and its highest level since April 2009.

The soaring increases in the cost of food and groceries means the average annual shopping