Amazon's £17 smartwatch rivals Fitbit and Apple and looks 'a lot more expensive'

Amazon shoppers are raving about a nifty smartwatch that rivals the likes of Apple and Fitbit but at a fraction of the cost. The budget-friendly accessory has a 'bright' and 'clear' screen with lots of helpful apps including a heart rate monitor, pedometer, phone call connectivity and and activity tracker.

The ASWEE Smart Watch has a regular price of £69.99, but right now it's 75% off for a limited time. That brings the total price down to just £16.99, offering a total saving of £53.

While it won't be able to outdo an Apple Watch in terms of power and slickness, at a fraction of the price it still manages a lot of features. It can work on both Android and iOS, so whatever your phone is you should find it works, and can track your activities and workouts all day every day.

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In fact, with an estimated four to six days of regular use on a charge, it'll last substantially longer than any Apple Watch model currently on the market. The ASWEE watch is built around a 1.85-inch HD touchscreen which lets you control its various apps and settings, and from a distance, it actually looks a lot like an Apple Watch, too, which we doubt is an accident.

The discounted version comes in black - it also comes in grey, but that's currently retailing for the full £69.99 price. Impressively, it's already racked up over 170 reviews on Amazon in a few months on sale, averaging out at a rating of 4.8 stars.

One of these reviews enthused: "The screen is nice and clear and plenty bright enough. Tried out the