Amazon are 'poised to sign' for Champions League TV rights in the UK

Amazon is reportedly close to agreeing a deal to broadcast the Champions League in the UK for the first time.

The tech giants is one of a number of broadcasters, which also include BT Sport, that are poised to sign a media rights deal with UEFA, the governing body for professional football in Europe.

US-based Amazon will share coverage of UEFA’s flagship Champions League competition, as well as the Europa League and Europa Conference League.

The value of the three-year contract may be about 20% higher than the previous cycle, one of the people said, asking not to be identified discussing confidential information. 

That’s up from Enders Analysis estimates of 1.4 billion euros ($1.5 billion), indicating the new package could be worth around 1.7 billion euros.

Amazon already shows live matches from the English Premier League and last year secured broadcast rights to most of France’s biggest football competition.

More to follow...