AlUla partners with Italian equestrian training specialists Sistemaeventi

ALULA: The Royal Commission for AlUla and Italian equestrian training specialists Sistemaeventi have announced the signing of two strategic agreements.

The memorandums of collaboration were agreed as members of AlUla’s team took part in the Italian Endurance Championship close to the town of Castiglione del Lago.

The agreements will enable more local horse riders to join AlUla’s endurance race team and become active members of its community, a statement said.

Sistemaeventi will provide advisory, technical and professional assistance, as well as highly trained horses to support the AlUla team’s participation in competitions and events held under the umbrella of the International Equestrian Federation, including the Endurance World Championship.

Expert trainers will be on hand to boost both interest and participation among the community, raising their capabilities while promoting AlUla as a best-in-class destination for horse lovers, the statement added.

Ziad Alsuhaibani, head of the Sport Sector Executive Program at the RCU, said: “We are delighted to welcome Sistemaeventi to our growing stable of international partners.

“Their combined expertise will help in the ongoing development of the sector in AlUla, allowing us to tap into their unrivaled knowledge of the sporting landscape and success of AlUla’s growing equestrian sector.

“Seeing members of the AlUla team compete in the VIM Italian Endurance Championship was a proud moment for the sector and helped to showcase its growth on the global stage, further highlighting AlUla as a dynamic destination for the global equestrian community alongside its successful hosting of polo tournaments, exciting endurance events and more.

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