Alliance between Thriving and Iraqi E-Sports Federation combines huge dreams and passionate visions

RIYADH: Iraqi E-Sports Federation and Thriving, the Saudi talent and content-creating foundation, announced the signing of a strategic cooperation agreement on Thursday. The partnership aims to increase the visibility of the Iraqi E-Sports Federation in the Arab electronic sports landscape by organizing competitions, developing content and promoting shared objectives and visions.

“Our goal is to transfer a better experience to Iraq, achieve future partnerships, attract sponsors and give Iraqis the opportunity to participate in tournaments and clubs,” said Hayder Jaafar, president of the Iraqi E-Sports Federation. Moayad El-Tayeb, president of Thriving, told Arab News that signing such an agreement would help to enrich e-sports content throughout the Arab world.

“The future of video game and e-sports content in Saudi Arabia is thriving and this is why signing such an agreement will enhance the ability to achieve our common goals and implement the common vision,” he said. “We will work together to organize tournaments, manage and develop content.” Saudi Arabia-based Thriving is a foundation that manages, develops and produces video games and electronic sports projects.

El-Tayeb said that the organization had ties with three other teams, including a Qatari e-sports team. The CEO of Ads Soul Foundation, Abdulaziz Al-Zahrani, said that the collaboration presented many opportunities.

“Today’s agreement is an important step to strengthen the relationship, develop mechanisms for holding tournaments and competitions, and create and train players, in addition to ensuring high-quality content,” he said. Thriving will provide marketing services as part of the relationship, in addition to monitoring social media accounts, organizing