Aldi shoppers rush to buy 29p makeup item that transforms your face and rivals Charlotte Tilbury and Benefit

Beauty fans are 'running' to Aldi to get their hands on a 29p makeup item they're calling 'next level'. Beauty buffs say the 29p product can rival high end brands like Charlotte Tilbury, Benefit and Urban Decay, which cost considerably more.

A makeup artist was so impressed with Aldi's 29p eyebrow pencil, she says she bought 24 of them. Diana Parum took to Tik Tok to share her find with fellow Aldi shoppers and makeup lovers.

Captioning the video, Diana wrote: "29p Makeup at Aldi is next level. The quality and creaminess are next level!!!"

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She said: “Girls, you need to run to Aldi. These brow pencils are 29p each. I swatched them in the shop and they are so creamy. You can still see them on my hand."

She continued: "“The concealers are about £3/£4, but they are so beautiful - I got the Salmon and the bright yellow one. The eyeliner and the felt-tip liner are also 29p each - they are so creamy and are such good quality”.

Diana went on to explain that she was so impressed with Aldi's beauty offering, she bought everything on display. Praise indeed.

The eyebrow pencils have racked up plenty of five-star reviews from impressed beauty fans on the Aldi website. One five-star reviewer wrote: "I’ve tried so many different eyebrow products and this is amazing, I hope ALDI do a permanent makeup range. Only thing I’d say is the dark is very dark I have almost black hair and I use the medium shade."

Another said: "Excellent product I only use it occasionally as can’t get the product in store all the time. Wish they would keep all the Lacura products as they are so good. Also to keep them on one shelves. The liner doesn’t smudge, goes on smoothly. Would recommend