Aldi's savage response to man who bought M&S Colin Caterpillar cake for birthday
Aldi has cheekily responded to a bold Marks & Spencer shopper after he declared his allegiance to only the 'best and original' caterpillar cake on his birthday.
Matthew Cropper made a beeline for M&S on his 54th birthday, to pick out a very particular sweet treat. He shared a snap on twitter of himself holding a £9.50 Colin the Caterpillar cake in his arms.
This chocolate sponge roll, laden with chocolate buttercream, is not just any birthday cake but an iconic one. The delectable dessert had previously sparked a notorious social media spat between M&S and Aldi following the budget friendly supermarket's introduction of their own version, Cuthbert the Caterpillar, for £4.99.
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The row escalated into legal territory in 2021, with M&S alleging infringement of their trademark by Aldi's budget-friendly copycat, culminating in a "confidential agreement" reached outside the courtroom. Aldi relaunched the cake after the legal dispute with a few minor changes to his facial features.
Yet, supporters of the original Colin, like Matthew, still throw jabs at Aldi on X (Twitter). Matthew tweeted: "@marksandspencer happy birthday to me! At 54 years old you're still not too old to enjoy #Colin goodies! Still the best and original — no copycat(erpillar) Cuthbert in this house @AldiUK."
Aldi, known for its spirited comebacks on social media, didn't let this comment slide under the radar. Their social media team playfully fired back with: "Grow up Matthew x."
The interaction has garnered 986,000 views – and many admitted it left them feeling tickled. One user said: "Aldi is Matthew’s biggest opp," as a second commented: "Never too old