Aldi mocked by shoppers after sending 'savage' message to M&S over £9 Easter egg

If there's one thing Aldi's PR team knows how to do, it's getting people talking. That's exactly what they've done with one of their latest tweets taking a cheeky swipe at M&S.

The German discounter is well known for its dupes and has become a staple with shoppers looking for cheaper versions of more expensive, branded items. Its reputation has landed it in hot water on occasion, particularly with M&S.

First came cake-gate (you'll no doubt remember #FreeCuthbert), then gin bottle-gate (which Aldi lost).

READ MORE: Student protesters end occupation of university building after eight days - but say it's 'just the beginning'

Now it looks as though the tables have been turned after M&S took to Twitter to announce a new arrival to their stores for Easter - a 23 ‘carrot’ gold egg made from golden chocolate, coated in edible gold leaf.

The treat comes complete with salted caramel-filled chocolate bunny ears.

Eagle-eyed social media users were quick to point out similarities with their new chocolate carrot and Aldi’s Kevin the Carrot - calling it the ‘new sequel’ in the Colin/Cuthbert the Caterpillar saga.

Susannah Patey commented: “Another ALDI vs M&S war. Kevin is the new Colin!”

Zoe Clayden tweeted: "Ooooh shade!", with Ash Kapriyelov adding: "Savage hun."

User @veganboogeyman chimed in saying: “A new war has begun, choose a side!”

Responding to M&S’ new £9 Easter egg, Aldi cheekily threatened to sue M&S following a High Court legal battle earlier this month after accusing Aldi of copying the design of its light-up gins liqueurs.

In a tweet that has over 17k likes, they said: “Which lawyers did you use to sue us for that gin? Asking for us.”

People were extremely entertained by Aldi’s response. Murray Stevens posted: