Aldi follows in the footsteps of M&S and makes 'game-changing' announcement to all shoppers

Supermarket giant Aldi has made an important announcement to all of its customers. The retailer has followed in the footsteps of M&S and is making a crucial change that could potentially save hundreds, if not thousands of lives.

Aldi has announced that it is to add signs and symptoms of bowel cancer to all its packs of own brand toilet roll in response to Bowel Cancer UK’s #GetOnARoll campaign. Bowel cancer is the UK’s fourth most common cancer and the second biggest cancer killer.

Yet almost half of adults around the UK could not name a single symptom of bowel cancer in a recent survey. Red flag symptoms include changes in bowel habit and bleeding from your bottom and/or blood in your poo, which can all be noticed while people are on the toilet. Knowing the symptoms to look out for, and acting on them, can lead to bowel cancer being diagnosed at an earlier stage when it is easier to treat and even cure.

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Now, Aldi has teamed up with Bowel Cancer UK to include the potentially life-saving information, together with a QR code for customers to find out more, on over 70m packs of toilet rolls every year. Julie Ashfield, Managing Director of Buying, at Aldi, said: “It’s shocking to learn that almost half of all adults in the UK cannot name a single symptom of bowel cancer.

"When we heard how powerful it could be to simply print the signs and symptoms on loo roll packaging – so they are there when people most need to see them - we were really keen to get involved. Spotting signs early is so important, so anything we can do to raise awareness of what people should look out for, and signpost them to Bowel Cancer UK to find out more, is