Al-Nassr FC, Humain announce landmark strategic sponsorship

RIYADH: Saudi artificial intelligence company Humain has been named sponsor of Saudi Pro League team Al-Nassr FC for the 2026-2027 season.

The PIF company, which delivers full-stack AI capabilities globally, will combine forces with Al-Nassr to develop jersey branding, world-class sporting infrastructure and advanced artificial intelligence capabilities through an expansive agreement.

It reflects a shared commitment between the two entities to explore how technology can shape the future of football both on and off the pitch.

Headquartered in Saudi Arabia, Humain builds AI infrastructure, cloud platforms, models and applications for organizations around the world.

The collaboration aims to create a platform for Al-Nassr and Humain to explore how artificial intelligence, data and technology can support the continued evolution of an elite football club.

For Al-Nassr, the sponsorship reflects the club’s longstanding commitment to being at the forefront of innovation. As football continues to evolve through new technologies and digital experiences, engaging with a company building next-generation AI capabilities aligns with the club’s commitment to deliver new cutting-edge opportunities for supporters to engage.

Humain will serve as the club’s leading shirt sponsor throughout the 2026–2027 season, and will become the naming partner of Al-Nassr’s new state-of-the-art training center.

“Football is one of the world’s most powerful platforms for bringing people together through a shared passion,” said Tareq Amin, Humain CEO. “At Humain, we are building AI infrastructure, platforms and technologies that enable the next generation of innovation across industries. Partnering with Al-Nassr FC creates an opportunity to engage