AJ Odudu debuts 'I Am The 12th Woman' t-shirt for UEFA Women's Euro 2022 - available at Amazon

As we count down to the start of the UEFA Women's Euro 2022, Ellie Taylor, Harry Redknapp, AJ Odudu, Karen Carney and Jermaine Jenas have all been showing their support by wearing the brand new 'I Am The 12th Woman' tee. The message behind the t-shirt is to encourage fans of all genders to show their passion for women’s football and the tournament, whilst shining a light on gender bias and stereotypes in football culture.

The limited edition ‘I Am The 12th Woman’ t-shirt is available at Amazon for £12, and delivers a twist on the 12th man - a common term in football language that refers to the influence of a passionate crowd, which until now has been male-focused phrase.

All proceeds from sales of the tees go to Women in Football, a not-for-profit that supports the growth of women's football.

The eclectic all-star squad was enlisted by Heineken, Official Partner of UEFA Women’s Euro 2022, to be ambassadors for its new ‘12th Woman’ campaign.

Throughout the tournament, Heineken is rallying fans of all genders to get behind their national teams by displaying a twist on the term usually associated with collective, passionate fan support: the 12th man.

The ‘12th Woman’ is part of an ongoing campaign by Heineken which shines a light on bias and challenges stereotypes in football culture.

Stephanie Dexter of Heineken commented, “For so long football culture and fandom has been influenced by the men’s game. So, while the women’s game has grown massively, a legacy of terms such as ‘man on’ and the ‘the 12th man’ continue to dominate. Meanwhile the ‘12th woman’ is relatively unheard of. We want this campaign to help close the gender phrase gap in football language, but also invite a conversation about the entrenched bias and