Abu Dhabi Media, Starzplay partner to win exclusive rights to stream Italian Serie A football league for next three seasons

ABU DHABI: Abu Dhabi Media, the UAE’s leading public service broadcaster and media company, and Starzplay, the Middle East and North Africa region’s fastest-growing subscription video-on-demand service, have secured exclusive rights to stream the premium Italian Serie A competition, as well as the Coppa Italia (Italy Cup) and Supercoppa Italiana (Italian Super Cup), for the next three seasons beginning this year. 

The Italian Football Federation granted the rights to ADM and Starzplay, which will broadcast one of the most powerful European leagues to football fans across the region. 

Starzplay’s reach of over 2.1 million regional subscribers will offer Serie A clubs’ maximum visibility across a population of 400 million people. ADM and Starzplay have been strengthening their collaboration in an effort to bolster the sports offering, such as AFC, UFC, FIFA Club World Cup, for enthusiasts in the region.

Haitham Al-Kathiri, acting executive director of Abu Dhabi TV Network, said: “AD Sports’ acquisition of the exclusive broadcast rights to Italian League (Serie A), Italy Cup (Coppa Italia) and Italian Super Cup (Supercoppa Italiana) confirms our leading position, and highlights our technical expertise and media portfolio. We are looking forward to broadcasting the competitions in partnership with Starzplay, which is enjoyed by millions of football fans around the world.

“This milestone comes in line with the digital transformation of AD Sports Channel, which has an extensive track record in covering the most important sports competitions across the world with professionalism and impartiality.” 

He added: “Driven by its reputation in covering the most prominent and largest local and international tournaments with the