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IPL media rights auction 2022, Board of Control for Cricket in India (BCCI) president Sourav Ganguly said that the event shows how strong the game is in the country. The TV and digital rights for the 2023-2027 cycle went to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday.
BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping 48,390 crore ($6.20 billion) through IPL media rights for a five-year period, starting 2023. While Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C, paying another Rs 2991 crore. IPL Media Rights Auction:AS IT HAPPENED
MUMBAI :U.S. media behemoth Walt Disney and Indian conglomerate Reliance Industries were the major winners in a high-stakes bid to broadcast the IPL, the world's richest cricket league, for the next five years in deals fetching the organisers $6.2 billion.
By Sana Noor Haq, CNN
MUMBAI :U.S. media behemoth Walt Disney and Indian conglomerate Reliance Industries were the major winners in a high-stakes bid to broadcast the IPL, the world's richest cricket league, for the next five years in deals fetching the organisers $6.2 billion.
The IPL Media Rights e-auction is over and Board of Control for Cricket in India (BCCI) secretary Jay Shah took to Twitter to announce the details of the new valuation of the lucrative Indian Premier League. The Indian cricket board has managed to rake in more than 48 thousand crore rupees through this auction for the next five year cycle of the league from 2023 to 2027. This is almost three times the amount it had received for the previous 5-year cycle.
India's cricket board said Tuesday it has sold the broadcast rights of the IPL tournament for the next five seasons to global media giants for an eye-popping $6.2 billion.
BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping 48,390 crore ($6.20 billion) through IPL media rights for a five-year period, starting 2023. While Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C, paying another Rs 2991 crore.