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MUMBAI : Disney's Star has retained the Indian Premier League's (IPL) television rights for the Indian subcontinent for the 2023-27 cycle in a deal worth 235.75 billion Indian rupees ($3.02 billion), the Indian cricket board (BCCI) said on Tuesday.
Indian tycoon Mukesh Ambani has seen off competition from global media giants to bag the rights to stream the Indian Premier League for $2.6 billion, a source at India's cricket board told AFP on Tuesday.
It has been a big pay day for the Board of Control for Cricket in India (BCCI) as the lucrative media rights for the Indian Premier League has raked in the expected billions for the cricket board. After the fate of the all important packages A (TV rights) and B (Digital rights) were decided on Monday, broadcasters slugged it out for package C, which has a select non-exclusive rights deal.
Indian tycoon Mukesh Ambani has won the rights to stream the IPL for $2.6 billion, a source at India's cricket board told AFP on Tuesday.
Indian tycoon Mukesh Ambani has seen off competition from global media giants to bag the rights to stream the IPL for 2.6 billion dollars, a source at India's cricket board told AFP on Tuesday. Star India meanwhile, owned by US behemoth Disney, retained the television rights for the next five seasons of the Indian Premier League, one of the world's most-watched sporting events, media reports said. Together the two deals are reportedly worth about $5.65 billion, dwarfing the $2.55 billion that Star paid in 2017 for digital and TV rights for the previous five seasons of the annual two-month T20 contest.
BCCI sold Packages ‘A’ and ‘B’ of the Indian Premier League (IPL) to two separate bidders on Day Two of the e-auction on Monday. Package ‘B’ – Digital (India) – was bought by the Viacom18-led JV while the bidder that got Package ‘A’ was kept under wraps and will be revealed on Tuesday. AS IT HAPPENED: IPL MEDIA RIGHTS AUCTIONFor a total of 410 matches, and at a base price of Rs 49 crore per match on television and Rs 33 crore per match on digital, the two packages allowed the cricket board to rake in Rs 44,075 crore. By the time Day Two concluded, bidding was on for Package ‘C’ – set of 18 non-exclusive matches including the three playoffs and the final (digital) – and Package ‘D’, which is the Rest of the World. The day closed with three bidders – the identities are under wraps – gunning for Package ‘C’ at a base price of Rs 16 crore per match for a set of 98 matches and the bidding was on at Rs 18. 75 crore. As for the rest of the world, Viacom has bagged the Australia and European territories while bidding is on for the remaining ones.
Disney Star won the coveted IPL Indian sub-continent TV rights for a whopping Rs 23,575 crore while Viacom18 grabbed the digital rights with a bid of Rs 20,500 crore at the media rights auction on Monday. The BCCI is set to laugh its way to the bank after selling its IPL TV and digital rights for the Indian sub-continent for a combined amount of Rs 44,075 crore, making it one of the richest entities in the sporting world. "Star has retained Indian TV rights of IPL for next five years while Viacom18 has got the digital rights. The combined per match value only from Indian TV and digital rights per game is 107.5 crore. With these bids, monopoly of one broadcaster in IPL ends," a senior BCCI functionary told PTI on the condition of anonymity.
NEW DELHI/MUMBAI:The media rights auction for the world's richest cricket league spilled over into a third day, with broadcast and digital rights for the Indian subcontinent already fetching the country's board almost US$5.1 billion, two sources told Reuters on Monday (Jun 13).