Man City launches Puma Year of the Dragon clothing range with kit selling out in hours
Manchester City and Puma have released a special edition kit and clothing range inspired by Chinese Year of the Wood Dragon.
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Puma to terminate sponsorship of Israel’s national football team — FT
Puma will end its sponsorship of the Israel national football team in a decision made a year ago and which was not connected to calls for consumer boycotts following Israel’s military action in Gaza, the Financial Times reported on Tuesday. The Germany-based sportswear company decided not to extend its contract with the Israel Football Association, therefore as of next year, it will no longer be providing the team with kits, FT reported citing an internal note seen by the newspaper. Various brands have been impacted by a boycott campaign, accused of endorsing Israel amid its military offensive in the Gaza Strip since the deadly Hamas attack in southern Israel on Oct. 7. However, Puma made the decision to stop supporting Israel’s national football squad because of financial reasons and was in line with a broader strategy plan known as “fewer-bigger-better” which aims to promote greater selectivity in sports marketing, the newspaper cited people familiar with internal discussions as saying. Puma — which is also set to conclude its sponsorship of Serbia’s national team next year — intends to keep reviewing all of its current relationships and future prospects.
Puma to end sponsorship of Israel's national football team next year
BERLIN :Puma will end its sponsorship of Israel's national football team next year, in a decision made before Hamas' Oct. 7 attack, a spokesperson for the German sportswear firm said on Tuesday.
Adidas and Puma eye chances in soccer's fashion moment
LONDON : Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base, building in part on demand created by this summer's successful Women's World Cup.
Valencia's sponsors Puma offer support to Vinicius Jr after racism row
Valencia's sponsors Puma offered their support for Real Madrid's Vinicius Jr after he was racially abused during their LaLiga match in Spain on Sunday.
Man City Jack Grealish signs new boot deal with Puma after leaving Nike
Manchester City attacker Jack Grealish has signed a new boot sponsorship deal with sports manufacturers Puma after the England ace parted ways with Nike equipment.
Jenny Simpson, most decorated U.S. miler, shifts focus with new Puma sponsorship
Jenny Simpson, the most decorated U.S. female miler in history, plans to return to racing on Sunday with a new shoe sponsor, Puma.
Qatari athlete Mutaz Essa Barshim signs with PUMA
PUMA has signed Qatari athlete Mutaz Essa Barshim, who wore the company’s performance sportswear products for the first time at the Diamond League event in Lausanne on Aug. 26.