IPL Media Rights - New High For "Brand IPL", E-Auction Gets Rs 48,390 Crore: BCCI's Jay Shah
The IPL Media Rights e-auction is over and Board of Control for Cricket in India (BCCI) secretary Jay Shah took to Twitter to announce the details of the new valuation of the lucrative Indian Premier League. The Indian cricket board has managed to rake in more than 48 thousand crore rupees through this auction for the next five year cycle of the league from 2023 to 2027. This is almost three times the amount it had received for the previous 5-year cycle.


