The sneaker business is booming, with the global market predicted to reach $120 billion by 2026, having been valued at $80 billion in 2020.
Gone are the days of wearing sneakers until they fall apart, in the last decade there has been a notable shift in how sneakers are worn and perceived.
The shoes have become coveted fashion objects, no longer seen as too informal for a work setting. Now they are a symbol of wealth, and a major contributor to footwear’s pole position as the biggest-selling category in the online luxury market.In this episode of The Exchange, Euronews investigates the everchanging world of sneakers and the latest trends in the market.
According to footwear retailers, it is young people who determine the direction of 'sneaker culture', creating an ever-evolving market that needs to grow with the customer.