Royal Challengers Bangalore Introduces 'Sports For All' Initiative In Bid To Promote Woman's Equity In Sports

05.03.2023 - 16:35 sports.ndtv.com

Taking forward the visionary 'Sports for All' concept, Royal Challengers Bangalore have made inclusivity and diversity the key heading into the inaugural Women's Premier League (WPL).

The Sports For All -- the Female Cricket Strategy is a revolutionary model to ensure increased participation of women at all levels of cricket and contribute to equal opportunity for women and growth in India.

Beyond the field, the RCB thinks that the 'Sport for All' philosophy will also create a vibrant work culture and a holistic society. "Sports for All" is a roadmap based on critical pillars to ensure cricket becomes a household name and one of the first career choices for young women in India.

Prathmesh Mishra, Chief Commercial Officer, Diageo India, and Chairman of RCB, said, "Gender inequality is not only a pressing moral and social issue but also a critical economic challenge.

cricket Royal Challengers Bangalore Women's Premier League India Bangalore

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