A huge River Island store has opened in the Trafford Centre. The new concept store, which occupies 21,000 square feet of trading space Upper Regent Crescent, promises a fully integrated shopping experience; combining physical and digital with interactive fitting rooms and self-service tills.
River Island’s design-led womenswear clothing and accessories will be offered alongside the brand’s denim range. Menswear will carry leisurewear, denim in various fits and washes and a range of suits and smart wear.
While Kidswear will offer RI baby, mini and older kids’ ranges with highlights including cute co-ords and everyday essentials.
As part of the launch celebrations, from May 5-7, the new River Island Studios store will host a programme of in-store events and activities for shoppers, including pop-ups from local, Manchester businesses and a ‘Spin the Wheel’ game. READ MORE: 'My lightweight £25 Marks and Spencer jumper is so pretty, strangers stop me in the street to ask where it's from' On Friday morning we visited the new River Island Trafford Centre store ourselves, and it is absolutely massive.