Mastercard Acquires Title Sponsorship Rights For All BCCI International, Domestic Home Matches

05.09.2022 - 13:37 sports.ndtv.com

Mastercard on Monday announced its collaboration with the Board of Control for Cricket in India (BCCI) to broaden its strategic outreach to Indian audiences.

During this association, Mastercard will be the title sponsor for all international matches (both women and men) held on home ground, domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI as also all junior cricket (Under 19 and Under 23) matches held in India.

This sponsorship and the activations around it are aimed at enhancing Mastercard's connect with cricket lovers across the country and beyond.

For a brand that is highly invested in sponsorships worldwide with marquee properties like the UEFA Champions league, the Grammys, the Cannes Film Festival and the Australian and French Open tennis tournaments, Mastercard's tie up with the BCCI further enhances its prestigious portfolio of partnerships.

cricket India Cricket Team BCCI rights sponsorship Jay Shah Sourav Ganguly Duleep Trophy France Australia India

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