Major League Soccer banking on new Apple deal to boost popularity

23.02.2023 - 05:23 arabnews.com

NEW YORK: Major League Soccer is hoping its ground-breaking new global streaming deal with Apple TV will launch a new era of growth when their season gets under way on Saturday.

Under a new 10-year deal, worth a reported $2.5 billion, MLS becomes the first league to offer all their games available to stream, via Apple TV, domestically and internationally.

Previously MLS clubs broadcast their games via regional and local television networks with select games shown nationally on various cable sports channels.

The league often seemed low on the list of priorities of those channels, well below NFL, NBA and college football, but is hoping that by becoming a major investment for Apple, their profile will be transformed. “We’re going to be putting (games) on a device for any fan anywhere in the world, anytime, anywhere without any blackouts.

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