THERE ARE EXACTLY 124courtside seats inside Crypto.com Arena for every Los Angeles Lakers home game. Securing a pair of them for any game is no easy task.
For corporations, they are an investment, not a luxury. For celebrities, they are the ultimate status symbol. Nobody goes to as much trouble as it takes to secure them without an agenda.
Which is why so many heads turned and cellphone cameras snapped before Game 6 of the Lakers' first-round playoff series against the Memphis Grizzlies.
It was April 28, 2023. The Lakers were up three games to two and looking to advance past the first round for the first time since their championship run in the Orlando bubble in 2020.
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