RIYADH: Cristiano Ronaldo opened the door and the rest followed. What was a one-man mission to put the Saudi Pro League on the world map just a few months ago, has become a full-blown revolution.
So much so that when Brazilian superstar Neymar joined Al-Hilal from Paris Saint-Germain in August, it felt more like the apogee of a project rather than the scarcely believable.
Crown Prince Mohammed bin Salman’s announcement that Saudi Arabia’s top clubs would be privatized has ushered in a new, golden era for football in the Kingdom, with Riyadh’s clubs leading the way.
When Ronaldo was first linked with a move to Al-Nassr, the reports were dismissed as fanciful across the world. On Dec. 31, 2022, the perception of Saudi football changed overnight.