soccer Sky Sports broadcast

EFL clubs agree new £935m broadcast deal with Sky Sports

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EFL clubs have unanimously voted to accept a new £935 million deal with Sky Sports which will see more than 1,000 matches a season being broadcast, but which keeps the Saturday blackout in place.

The five-year deal, made up of guaranteed payments of £895 million and £40 million in marketing rights, will begin in 2024-2025 and run to the end of the 2028-2029 season.

It represents a 50 per cent increase on the league’s current deal with Sky which expires at the end of next season. EFL Statement: Broadcast rights update#EFL https://t.co/4K62ePY9p1 — EFL Communications (@EFL_Comms) April 28, 2023 Altogether 1,059 league, EFL Cup and EFL Trophy matches will be shown live either on a Sky main channel or via a Sky streaming platform, replacing the iFollow service for domestic viewers.

Streaming platform DAZN had been keen to acquire the rights to screen all EFL matches and bring an end to the Saturday blackout period between 2.45pm and 5.15pm.

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