A family support initiative involving online retail giant Amazon, former Prime Minister Gordon Brown and Greater Manchester's mayor Andy Burnham was launched yesterday.
The scheme, based in Wigan, is looking to provide 400,000 surplus essential goods to more than 50,000 families in need in Greater Manchester this year.
The ‘Brick-by-Brick’ project is hoping to follow on from the success of a similar idea supported by the former Prime Minister in Fife.
Wigan and Leigh charity The Brick were the frontrunners to help deliver this, according to Mr Burnham, due to their long-standing connections in the borough and across Greater Manchester. READ MORE: University of Manchester students forcibly 'dragged' out of campus building after weeks-long strike The site, just outside of the town centre, will be a community donations hub where Amazon and other companies can donate a wide range of surplus products and reach people directly through a network of charity groups and care professionals in the community.