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Women soccer players' opposition to Saudi sponsorship demonstrates the power and responsibility of speaking up

Since women started playing organized sport, and through the different iterations of many leagues, women have not only fought for their right to play, they have fought to be paid fairly, to not be abused, and for their identities to be respected.

Women often rally and advocate for themselves at a very young age. Whether it's a girls team getting so little ice time they have to shutter their hockey program, or whether former athletes from different sports speak up about abuse, or continued incidents of sheer disrespect from media, there are so many ways in which women organize and mobilize to push back against unjust policies and practices.

Who can forget the absolute debacle that occurred on the biggest stage of women's soccer when Spain's Jenni Hermoso was assaulted by now-disgraced Spanish federation president Luis Rubiales? Players wore wristbands saying "Contigo Jenni" in a show of solidarity. It was a moment to unequivocally support Hermoso and the players. 

The most recent example of athletes pushing for change is a letter addressed to FIFA president Gianni Infantino sent by 130 women's players objecting to Saudi Aramco's sponsorship of women's soccer. Saudi Aramco is an oil and gas conglomerate that is 98.5 per cent owned by Saudi Arabia. The partnership with FIFA is a lucrative one that includes high-level sponsorship of the men's 2026 and women's 2027 World Cup tournaments. 

The letter asks FIFA to justify this decision, defend its position on human rights abuses and also respond to the suggestion of the letter to create a committee (with player representation) to approve future sponsorship deals. 

Jessie Fleming and Vivianne Miedema are among 100+ players calling on FIFA to reconsider its partnership with Saudi

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