Women’s Champions League hits new audience benchmark, says UEFA

June 10 : The audience for the Women’s Champions League surged in the 2025/26 season, with viewership more than doubling and expected to reach at least 44.5 million, European soccer’s governing body UEFA said in a report.

More than 39.7 million viewers tuned in across the competition before the final, while matches were broadcast in 207 territories, with 30 free-to-air partners showing the final, making it the most widely available title match to date, the report added.

Social media engagement also climbed sharply, with 947 million video views (+50 per cent year-on-year), 1.49 billion impressions (+44 per cent) and 52 million engagements (+16 per cent).

UEFA said nearly half of all matches (49 per cent) were decided by a single goal or drawn, while 33 per cent featured comebacks, highlighting increased competitive balance in the revamped format.

“From a sporting perspective, the level has been outstanding and from a viewership perspective the competition has set a new benchmark for the women’s club game,” Nadine Kessler, UEFA’s Women’s Football Director, said.

“And of course, the final itself, another sold-out occasion in a historic women’s football nation like Norway, delivered everything we hoped for and more.”

The season concluded on May 23 when a sold-out crowd at Oslo’s Ullevaal Stadion saw Barcelona beat Olympique Lyonnais to lift the trophy.