WNBA media rights deal balloons past $3 billion after adding new broadcast partners to 11-year portfolio

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The WNBA’s media rights deal just got even bigger.

Less than two years after the league announced a record-setting $2.2 billion media rights agreement with Disney, NBCUniversal and Amazon, the WNBA has already expanded that number north of $3 billion.

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A basketball with Wilson and WNBA logos goes through the net during a WNBA game between the Phoenix Mercury and the Connecticut Sun at Mohegan Sun Arena in Uncasville, Conn., on Sept. 6, 2025. (Erica Denhoff/Icon Sportswire)

According to Front Office Sports, the league’s 11-year media deal portfolio is now worth approximately $3.1 billion after adding USA Sports (USA Network) and renewing agreements with Paramount (CBS) and Scripps (Ion).

That works out to an average annual value of roughly $281 million — a massive jump from the previous deal’s annual average of about $43 million.

Not bad for a league that, according to commissioner Cathy Engelbert, had barely any national TV games when she took over.

"Remember when I joined the league, we had 15 games on national platforms, mostly on ESPN2 and ESPNU," Engelbert said. "This year we’ll have 216 out of 330 regular-season games on national platforms. That’s over 65% broadcast nationally."

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Of course, there’s a catch to all this growth. Fans are now expected to bounce between a whole slew of different streaming services just to follow their favorite team. The WNBA’s games are currently split across Disney/ABC/ESPN, NBC/Peacock, CBS, Ion, Prime Video, USA Network and NBA TV.

And yes, fans have noticed.

The WNBA logo is displayed on the