With schools’ games, Maltina leads in sports revival

Some products of the Maltina School Games

School sports has been identified world-wide as a precipitator to helping children reach their full potentials, while promoting social and personal growth and driving academic development.

The strength of school sports on overall education, academic achievements, life skills and the physical development of children is absolutely necessary.

In Nigeria, the emergence of a thriving youth sports scene has been impeded by difficult realities about equity in participation, inadequate funding and a lack of the existence of all-encompassing school sports platforms.

In the past three years, the country’s number one malt brand has built nationwide renown for its efforts in restoring the country’s youth sports ecosystem and creating profound experiences through its signature school sports initiative, the Maltina School Games.

Birthed in 2020, the Maltina School Games is a yearly, nationwide secondary school sports festival hosted by the top beverage brand. This year’s edition, themed “Building Champions, Sharing Happiness,” was aimed at identifying and nurturing local sports talents to represent the country on the world stage.

The event, up from its preliminary stages to the national finals, was the perfect opportunity to see young people come alive and throw their all into a common goal in an inspiring display of sportsmanship.

At the beginning of the games, five states – Lagos, Kaduna, Kano, Plateau and Akwa-Ibom states – were picked to host over a thousand young students each to the first lap of the sport event.

A total of 190 students were picked to advance to the grand finale of the sports festival – the national finals. The event was held at the Abuja mini stadium and athletes delivered