William Hill are new SPFL sponsors as 'record breaking' deal comes with gambling awareness programme

William Hill and the SPFL have agreed a landmark title sponsorship deal.

Under the record-breaking agreement - that will run for the next five seasons starting with the upcoming campaign - the leading bookmaker will become the title sponsor for all four SPFL divisions as well as the official betting partner of the SPFL. This will see a name change for the four leagues as they become William Hill Premiership, William Hill Championship, William Hill League 1 and William Hill League 2.

As part of the agreement, William Hill and the SPFL have partnered up with EPIC Global solutions to launch a multi-year first-of-its kind- programme on gambling harm awareness across Scottish football for SPFL players, staff and supporters. SPFL group chief executive Neil Doncaster said: “William Hill is a name long associated with Scottish football and we are enormously excited to have reached a long-term, record-breaking agreement with our new title sponsors.

“This is tremendous news for our clubs and their fans, for the profile of the league, and for Scottish football in general. In addition to the sponsorship with William Hill, our pioneering gambling harm awareness programme with EPIC will help to educate the communities across the 42 SPFL clubs on gambling harm prevention.

“Everyone at the SPFL is looking forward to working with William Hill to promote the passion, drama and excitement of the League and its 42 clubs over the next five seasons, as well as the roll-out of our programme with EPIC. I would also like to place on record our sincere thanks to cinch for its extremely positive contribution to Scottish football over the past three years and wish them and their management team the very best for the future.”

William Hill’s