Why 'Netflix of Football' is a step closer after Premier League clubs make significant decision

A Premier League streaming service, referred to as the 'Netflix of Football' or 'Premflix', which could enhance club revenues and reduce expenses for supporters, has edged closer to reality.

Many might think the most monumental decision from last Friday's Premier League shareholder meeting was regarding amendments to rules on associated party transactions in another episode of the ongoing regulatory tussle with Manchester City.

Yet, an arguably more consequential resolution was presented to the league's 20 clubs and garnered less attention but may herald a significant shift in how fans globally engage with the most-watched football league.

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This critical vote sealed the end of a two-decade partnership with IMG, who currently produce 6,000 hours of content every season. This includes live broadcasting of all 380 matches and various magazine programs, delivered to 55 international broadcasters across 189 markets outside of Britain.

In a pivotal step, the Premier League clubs have unanimously agreed to take charge of producing and distributing their media content for global audiences from 2026 onwards.

By consolidating control over production, this could set the stage for the Premier League to introduce its own direct-to-consumer streaming service, an initiative previously touted as a "Netflix of Football" or "Premflix".

The NFL and NBA have already launched their own versions of this - NFL Game Pass and NBA League Pass. Europe often follows the lead of the more commercially mature US sports market.

Paolo Pescatore of PP Foresight commented: "In the first instance it feels like