White Sox slash next year's season-ticket prices amid one of the worst seasons in MLB history

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The Chicago White Sox announced big season-ticket price cuts on Wednesday. Then just hours later, Yankees captain Aaron Judge hit his historic 300th career home run against them. 

When the Yankees won 10-2, it marked Chicago's 93rd loss of the season. With 93 losses halfway through August, the White Sox are entering coveted territory with the worst teams in baseball history. 

Currently, the White Sox are on pace to finish 38-124. If they did, that would beat the 1962 New York Mets – the first year of the team's existence – for the most losses in a single season. This comes after a 101-loss season in 2023.

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Ky Bush of the White Sox pitches against the New York Yankees at Guaranteed Rate Field on Aug. 12, 2024, in Chicago. ( Matt Dirksen/Getty Images)

And so, attendance has struggled. The team has the fourth-lowest average attendance in the majors this year at 18,307 per game, which is down from 21,405 last year. 

And now, the team's senior vice president and chief revenue and marketing officer, Brooks Boyer, admits they simply have to cut prices for season-ticket holders next year. 

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"It’s going to be a little bit different, understanding what has transpired here overall the last couple of years," Boyer told reporters on Wednesday. "After looking at that, understanding where we are organizationally, we thought it was important that it’s something we do for our season-ticket holders who have been very loyal to us."

The team's failings resulted in the firing of manager