What's next for LIV Golf? CEO Scott O'Neil says future ‘looks like Formula One of golf’
MIAMI — Not long after Abraham Ancer finished on the 18th green at LIV Golf Adelaide, his captain Sergio Garcia was there for a huge hug. The Fireballs GC won the team event but Ancer's finish — a sequence of bogeys to close the weekend — dropped him to second behind Joaquin Niemann, who took the individual win.
It was a welcome-to-team-golf moment for new LIV Golf CEO Scott O'Neil, who joined the league in January. O'Neil said he got the chills.
"I was like, what did I walk into? This is a gift," O'Neil told FOX Sports Wednesday ahead of LIV Golf Miami. "You have the greats of the game passing down their love and knowledge — and rooting for these young guys. I was like, ‘Okay, team golf. I get it.'"
O'Neil took over for former CEO Greg Norman, who remains on LIV Golf's board of directors. O'Neil previously served as CEO and President of Madison Square Garden Sports, overseeing operations for the New York Knicks and New York Rangers, and then later took over as CEO of Harris Blitzer Sports & Entertainment, where he oversaw the Philadelphia 76ers and New Jersey Devils.
For this weekend, the focus is on Trump National Doral, the host course for LIV Golf Miami. O'Neil will oversee the event, which tees off on Friday and concludes Sunday — airing on FOX Sports. But it will also feature a Sublime concert, a Jacob Fellander art exhibit and "The Duels," a showdown match pairing the league's stars with golf influencers.
When it comes to the future of LIV Golf, O'Neil is intent on creating a product that looks like what he saw in Adelaide — not just in terms of the special moment between a superstar and a budding youngster, but also in recreating the energy and electricity that the Australian event brought.
"I know what the