What's in a name? No shortcuts for Visa Cash App RB's Ricciardo

Daniel Ricciardo will not be cutting any corners in saying his Red Bull-owned Formula One team's new name, even if Visa Cash App RB hardly trips off the tongue.

The Italy-based team formerly known as AlphaTauri, and before that Scuderia Toro Rosso and Minardi, start the season in Bahrain next week with new management, closer ties to champions Red Bull and a mouthful of fresh identity.

"I know commentators are like 'That's too long' and whatever, but the truth is they are helping us go racing so I am very happy to call it the full name," the Australian told Reuters on Saturday.

"I know people are going to shorten it and I've already heard RB and whatever. I will say 'Do as you wish', but you’ll hear me say 'Visa Cash App RB'.

"I know for sure people are saying VCARB (the chassis name is VCARB01) but that sounds like a (energy drink) competitor to Red Bull. It doesn’t sound quite right."

The name is a talking point for the lack of a clear identity without the title sponsors and also because the team look likely to be getting more mentions than last year when they finished eighth overall.

Ricciardo was fourth fastest on the first day of testing last Wednesday and fifth on Thursday.

Some have already suggested RB - an abbreviation of Racing Bulls - could emerge as dark horses but the Australian played that down.

"We believe we can do better than eighth," he said, speaking during a break in filming for the team's Austrian Vodka sponsor NEFT and dressed in black tie and tuxedo.

"If people are expecting an Aston (Martin) and (Fernando) Alonso (situation) from last year, and fighting for a podium from race one, we're obviously not there yet.

"I've got an idea of who's quick and maybe who's struggling but...it's not even that I'm scared