We’re like ‘Uber for personal training’, says Enhance Fitness founder

“Think of it like Uber for personal training,” said Tarek Mounir, founder and CEO of Enhance Fitness, as he explained his business model to Arab News.

“So, the original idea came back in 2018, when we created the platform that connects trainers to clients,” he said. “As the company grew and evolved, we started hiring more and more trainers, and we got into the B2B segments. So, we became providers of personal trainers to large gym chains, hotels and commercial outfits where it was easier for them to subcontract us to deliver the service of personal training.”

Enhance directly services a large base of clients in Saudi Arabia, the UAE and Qatar who can choose their preferred packages and book sessions through the company’s app.

“A big portion of our trainers still just go and deliver the service in people’s homes or in the community gym or the building gym, depending on the location,” Mounir said. “But primarily, the reason why we’ve been very successful is that we improved that booking platform, which we created in 2018, into a full management software, which basically helps us manage the personal training business a lot better than the usual outfits that hire trainers.”

Mounir says that Enhance has a rigorous process for recruiting certified fitness trainers and another one to train newcomers to ensure they are of the required standards.

“But really, I can attribute the big part of our success to the software that we develop, because it helps us see clearly how the trainer’s performance is, the relationship with the client, and the results of the clients,” he said.

The software consists of three main pillars.

There is a trainer application, where the history, details and goals of the client are logged. From that,