'We compared the cheapest thick white bread from every supermarket - one was just like Warburtons Toastie at half the price'
Bread is a staple food, yet it doesn't always get the credit it deserves.
With more shoppers turning to the likes of seeded or sourdough varieties, the humble plain white sliced loaf doesn't always get a look-in.
Yet it still ranks as the most popular bread around, with Warburtons up there as the UK's leading brand.
We all know how prices have risen though and you now struggle to find a loaf of Warburtons Toastie for less than £1.40.
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That's why we decided to take a look at supermarket own brand thick white loaves to see how they compare.
We ended up with seven in all, from Morrisons, M&S, Asda, Aldi, Lidl, Tesco and Sainsbury's - each one priced 75p.
Here's what we thought...
Appearance
How different can they be?
Well you'd think they'd be pretty much all the same wouldn't you, but there are some differences to note.
Most are rectangular shaped - Asda's perfectly so - except for Morrisons, which is more of a square, and Lidl and M&S somewhere in between.
I'm not sure anyone's that bothered about whether the top is flat or arched, although I'm sure there's a toddler somewhere who would argue the case, so just in case you're wondering, they're all pretty much flat-topped, except for Tesco.
There's a difference in thickness too, with Aldi and Tesco both winning in equal measure on that front.
Size
They're all a standard 800g loaf, which is the same as a Warburtons, and all-but-one have 16 slices.
Only the Morrisons one promises an average of 19 slices, so you'll get more butties out of that one if you're not bothered about the slice shrinkage.
Texture and taste
I have to admit it's not that easy to find the variations between seven pieces of