USC star JuJu Watkins inks exclusive, multiyear deal with Fanatics - ESPN

USC women's basketball star JuJu Watkins, a unanimous first-team All-American in 2024 and 2025 Big Ten Player of the Year, has signed an exclusive, multiyear deal with Fanatics and Fanatics Collectibles, the company's trading card arm.

Watkins is the first women's college athlete to sign such a deal.

The deal includes signed Fanatics-branded memorabilia — including photos, basketballs and more — and autographed cards and game-worn memorabilia inserted into cards. Watkins has appeared previously in Bowman products, but as a result of the deal, she'll be featured in a USC Trojans uniform starting first in 2025 Bowman University Chrome Basketball, with a release date of April 3, 2025.

2025 Bowman University Chrome Basketball also marks the first Bowman debut of Duke basketball star Cooper Flagg, who signed a similar deal with Fanatics in January.

Per Fanatics, the deal «will continue into the next level of [Watkins'] career,» which is notable as Panini currently holds the exclusive WNBA trading card license.